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Visual Identity – Color System

We are using Kelley Green as our hero color to both stand out and differentiate us from the competition. Its complement is the smooth black that remains consistent across all forms of media.

If the visual hierarchy when using typography in a layout needs additional depth, a 50% tint of our colors may be used.

Never use a stock vinyl green, especially on our vehicles. Our Kelley CMYK green should be printed and cut/applied.

If you need more information about our PMS green you can find it on the Pantone® website here.

Print

PMS 361C
CMYK 68, 0, 100, 0

CMYK 0, 0, 0, 100

Digital

HEX #43b02a
RGB 67, 176, 42

HEX #000000
RGB 0, 0, 0

Print

Sherwin Williams Logo

SW 7674
Peppercorn
Exterior
Location Number: 236-C7