Visual Identity – Color System
We are using Kelley Green as our hero color to both stand out and differentiate us from the competition. Its complement is the smooth black that remains consistent across all forms of media.
If the visual hierarchy when using typography in a layout needs additional depth, a 50% tint of our colors may be used.
Never use a stock vinyl green, especially on our vehicles. Our Kelley CMYK green should be printed and cut/applied.
If you need more information about our PMS green you can find it on the Pantone® website here.
PMS 361C
CMYK 68, 0, 100, 0
CMYK 0, 0, 0, 100
Digital
HEX #43b02a
RGB 67, 176, 42
HEX #000000
RGB 0, 0, 0
SW 7674
Peppercorn
Exterior
Location Number: 236-C7