Visual Identity – Type System
The Kelley Create type system is comprised of two main typefaces: Alfa Slab One which is our headline font, and Barlow, our body font.
Alfa Slab One is bold with a touch of humanity. We’re strong but still have a humble side that’s approachable- as we understand the customer needs IT support.
Barlow is more technical. It’s clean and sharp – easy to read and professional.
Both type faces represent who we are as people as well as our brand.