Visual Identity – Logos
We have 3 color versions, Kelley Green, Black and White. When using our logo over a dark background use the green logo. On our Kelley Green background, use the white logo.
There are multiple lockups each one has their time and place. We’ll go through those use cases below, first we’ll review logo Clear Space.
Logo Clear Space
We never want another object touching our logo. Measure elements accordingly also pass this information along to any sponsored events/vendors.
HORIZONTAL LOGO CLEAR SPACE
VERTICAL LOGO CLEAR SPACE
CUBE CLEAR SPACE
Logos
There are 3 full logo lockups and one ‘cube’ icon. Each of our logos have a specific time and place and should not just be used in a random order. Below is guidance on when and where to use each.
If you have questions or need access to one or more of these logos, please email michelle.sievers@kelleycreate.com
The Kelley Cube
When the opportunity presents itself, like on exterior doors or street signage, consider using the cube alone. We want to see the cube beginning to operate like a bat signal, or just the apple at an Apple store.
CUBE IN KELLEY GREEN
CUBE IN BLACK
CUBE IN WHITE
The Kelley Large Cube Lockup
Secondarily, when it’s essential to use the business name locked up with the logo, default to this usage. Use the cube and name in display advertising and where it’s important someone read our name.
LARGE CUBE LOCKUP IN KELLEY GREEN
LARGE CUBE LOCKUP IN BLACK
LARGE CUBE LOCKUP IN WHITE
The Kelley Small Cube Lockup
The small cube lockup is to be used in small places so that the Wordmark is still legible.
SMALL CUBE LOCKUP IN KELLEY GREEN
SMALL CUBE LOCKUP IN BLACK
SMALL CUBE LOCKUP IN WHITE
The Kelley Horizontal Lockup
This is our horizontal lockup to be used when only a horizontal option works best.
HORIZONTAL LOCKUP IN KELLEY GREEN
HORIZONTAL LOCKUP IN BLACK
HORIZONTAL LOCKUP IN WHITE