Best Address Management System & Direct Mail Tracking Software (From Pitney Bowes)

In today’s competitive business landscape, optimizing mail operations is crucial for efficiency and customer satisfaction. Pitney Bowes is renowned for its innovative solutions that streamline address management and enhance direct mail tracking capabilities.

This post explores how Pitney Bowes’ solutions effectively meet various needs: improving delivery accuracy, reducing costs, and increasing mailing efficiency. Whether your goal is to streamline operations or enhance customer satisfaction, Pitney Bowes offers tailored solutions.

Address Management Systems

Getting your customer’s address right every time is crucial, not just for successful mail delivery, but also for customer satisfaction. Address quality directly impacts your customer’s satisfaction levels and small, seemingly insignificant errors can directly impact your business’ reputation.

Furthermore, as postal rules and customer expectations evolve, businesses handling large volumes of data must enhance processing efficiency and stand out in a competitive market. Pitney Bowes offers address management and tracking software designed to enhance customer satisfaction, reduce costs by minimizing undeliverable mail, maximize postage discounts, and maintain strong customer connections.

Currently, there are three outstanding mail solutions in the Pitney Bowes product family:

ConnectRight Mailer

ConnectRight™ is a software solution developed by Pitney Bowes that focuses on preparing and managing bulk mailings. It helps businesses and organizations streamline the process of preparing and sending large volumes of mail, ensuring compliance with postal regulations and optimizing postage costs.

Designed to enhance mail operations, ConnectRight Mailer includes features for address cleansing, verification, and presorting to qualify for postal discounts. It also generates necessary documentation for mailing compliance, aiming to improve efficiency, reduce costs, and enhance delivery accuracy.

Benefits of using ConnectRight Mailer:

1. Improved Address Accuracy – Address cleansing and verification features ensure that mail is delivered to the correct recipients, reducing returned mail and improving customer satisfaction.
2. Cost Savings – Presorting mail to qualify for postal discounts helps businesses save on postage costs, making bulk mailings more cost-effective.
3. Efficiency – Streamlining the preparation and management of bulk mailings saves time and resources, allowing organizations to focus on core activities.
4. Compliance – Generates necessary documentation for mailing compliance, ensuring that mailings meet postal regulations and avoid penalties.
5. Enhanced Delivery Accuracy – By optimizing address quality and mail preparation, ConnectRight helps ensure that mail is delivered accurately and on time, enhancing overall delivery reliability.
6. Scalability – Suitable for businesses of varying sizes, from small businesses to large enterprises, adapting to different mailing needs and volumes effectively.

Overall, ConnectRight enables businesses to optimize their mail operations, reduce costs, and improve the efficiency and reliability of their mail delivery processes.

VeriMove

Don’t lose touch with customers or pay for undeliverable mail just because the recipient changed addresses.

Verimove, developed by Pitney Bowes, specializes in address verification and correction software. It aims to enhance the accuracy and reliability of address data in databases by formatting addresses correctly, standardizing them to postal standards, and updating them with the latest information.

This software is particularly useful for organizations that rely on accurate address data for mailing, shipping, customer communications, and overall operational efficiency.

Pitney Bowes’ VeriMove™ system is able to interface seamlessly with the USPS National Change of Address (NCOA) database, which provides 18 or 48 months of information regarding moves and address changes. This interface means you can update customer data easily before printing and sending mail.

With its intuitive graphical user interface, VeriMove works easily with Windows, Unix, and even IBM Mainframe environments for enhanced versatility.

Additionally, the CASS Certified™ software solution that is standard with VeriMove™ provides address standardization, correction, for accurate matches within the process.

Additional benefits of the VeriMove system include:

• Additional security and privacy protection by processing mail in-house
• Reduced costs due to move forwarding and returned mail
• Increased productivity and efficiency throughout your mail operations
• Increased customer retention and satisfaction
• Uninterrupted cash flow

Using VeriMove software to keep up-to-date with customer addresses makes good sense for the business looking to minimize disruption and maximize cost savings.

EngageOne

EngageOne is a customer communication management (CCM) platform developed by Pitney Bowes. It enables businesses to create, manage, and deliver personalized communications across various channels such as print, digital, and mobile.

By tailoring communications to individual preferences and behaviors, EngageOne enables organizations to enhance customer engagement. It offers tools for designing dynamic and interactive customer communications, managing content and templates, and tracking response metrics to optimize effectiveness. Ultimately, EngageOne empowers businesses to deliver personalized and compelling customer experiences throughout the entire customer journey.

It does this by optimizing delivery through the management of intelligent mail barcodes to link mail pieces with processes across your organization. Not only does this streamline your marketing, customer service, and billing operations, but it results in the maximization of the automation discounts offered by USPS™.

Using EngageOne offers several benefits for businesses:

• Personalized Customer Communications – Tailor communications to individual preferences and behaviors, enhancing customer engagement and satisfaction.
• Multi-channel Capabilities – Deliver consistent messages across various channels including print, digital, and mobile, ensuring a cohesive customer experience.
• Efficiency and Automation – Streamline communication processes with automated workflows for designing, managing, and delivering communications, saving time and resources.
• Analytics and Optimization – Track response metrics and analyze customer interactions to optimize communication strategies and improve effectiveness.
• Compliance and Security – Ensure compliance with regulations and protect sensitive customer data with built-in security features and controls.
• Scalability – Adapt to business growth and changing communication needs, supporting large volumes of personalized communications efficiently.
• Enhanced Customer Experience – Deliver compelling, relevant content that resonates with customers, fostering loyalty and driving revenue growth.

Overall, EngageOne helps businesses improve operational efficiency, enhance customer relationships, and achieve measurable results through personalized and effective customer communications.

TrackMyMail

TrackMyMail™ transforms your computer into a web-based suite of tracking services, enabling 24/7 monitoring for optimal performance. This comprehensive tracking capability ensures businesses comply with USPS™ move update requirements, maintain accurate address lists, track inbound payments for cash flow forecasting, and provide real-time insights into mailstream performance.

Using TrackMyMail provides several benefits for businesses:

• Real-Time Visibility – Businesses can actively track and receive real-time updates on the status of each piece of mail, allowing them to effectively monitor its progress throughout the delivery process.
• Improved Delivery Accuracy – Ensure that mail reaches recipients on time and track any delays or issues that may arise during transit.
• Enhanced Customer Service – Provide better customer service by answering inquiries about mail delivery status promptly and accurately.
• Operational Efficiency – Optimize mail operations by identifying bottlenecks or inefficiencies in the mailing process and taking corrective actions.
• Accountability and Transparency – Enhance accountability by tracking and documenting the delivery of each piece of mail, ensuring compliance with service level agreements (SLAs) and regulatory requirements.
• Data Insights – Access analytics and reports on mail delivery performance to make informed decisions and improve future mailing strategies.
• Customer Satisfaction – Increase customer satisfaction by providing visibility and transparency into the delivery status of important communications and transactions.

Overall, TrackMyMail helps businesses improve mail delivery reliability, streamline operations, and enhance customer service through real-time tracking and visibility of mailings.

Address Management & Mail Tracking Experts

One size does not fit all when it comes to mailing solutions. With so many effective address management products out there, it might seem a little overwhelming to find the right fit.

That’s where the data experts at Kelley Create can help. With years of experience in streamlining solutions across all business aspects, Kelley Create can help integrate a tailored solution aligned with your business strategy and scaled appropriately.

With our comprehensive knowledge in print and distribution solutions encompassing both hardware and software, we are uniquely qualified to help take your mail operations to the next level.

Ready to optimize your mailroom operations for better customer satisfaction and improved cash flow? Talk to a Kelley Create expert now and learn how Pitney Bowes’ cutting-edge solutions can positively impact your business.